Good Will Hunting

Month: January, 2013

Laneway Festival Singapore 2013

If the United States have Coachella, the UK – Glastonbury, then we have Laneway Festival here in South-East Asia, Singapore.

Laneway Festival came to Singapore in 2011 which saw them brought acts like Beach House, Warpaint, The Temper Trap and the following year in 2012 – The Drums, The Horrors, Feist, M83, Chairlift, Girls, Cults amongst many others. It gets bigger and better every year and its popularity grew rapidly in the hearts of indie fans in the region. The festival which is held annually witnessed fans from the around the region (Malaysia, Indonesia, Philippines, Thailand) flooding in and this year was no exception. Music brings unity – no doubt!

It’s only January and I daresay Laneway Singapore had played a big part in my life this year. The line-up was fantastic (as usual) with Of Monsters and Men, Real Estate, Gotye, Kimbra, Bat for Lashes, Alt-J and Tame Impala headlining the festival; not forgetting Kings of Convenience, Nicholas Jaar, Divine Fits, Polica, Cloud Nothings, and Yeasayer.

Tame Impala and Alt-J were awesome! I’d say they were among the best if I have to rate them. Of Monsters and Men were surprising good too! I’m amazed by their live performance.

The only constant reminder that I was present at Laneway was my sunburned skin from the blazing heat during the day. The pain was worth it though. I’m anticipating 2014 already!

Till next year! Cheers!

Regards,
Ryan

LANEWAY: http://singapore.lanewayfestival.com.au/
LANEWAY FACEBOOK: http://www.facebook.com/LanewayFestSG?ref=ts&fref=ts

Some videos from YouTube…

Tame Impala – Elephant

Alt-J – Breezeblocks

Of Monsters and Men – King and Lionheart

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Run Neon Tiger

 

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“I’m experiencing a plethora of aural fantasy as I’m writing this. Enraptured by well written lines of lyrics accompanied with head-bobbing tunes, and the vocalist’s transcending voice – put it altogether and you’ll get an ‘eargasm’!

Born in 2009, the three-year-old quartet had since shared the stage of Baybeats Festival – Singapore’s very own music festival held annually. Yes, I’d say it’s pretty huge! And they had rolled out tracks that leave us craving for more. The guys are influenced by names which we’re all too familiar with such as The Strokes, The Killers, and Red Hot Chili Peppers. And from there, they play their version of indie pop rock with melodic tunes and guitar-solos that send you on a high!

The word ‘Underrated’ falls in line well with Run Neon Tiger. They haven’t been getting the attention they deserve. Ask if anyone has heard of them and the likely reply would be, “What’s that?” I don’t pity the fact that the band isn’t well-known enough yet, but rather, the people who haven’t had a listen on their music.

Having said so, won’t you take some time off now and join me in this aural fantasy? Let’s go!”

– Ryan Cheo, ActuallyMAG (http://actuallymag.com/run-neon-tiger/)

 

When we were young and free.

We’ve all been through this – most of us. I know I did.

Bob Sheard Talks About How Product Design Should Differentiate

“We can predict the future. Here we make ten predictions about Lifestyle and Performance brands.

Bread & Butter, the world’s largest trade show for street fashion, starts next week. Hundreds of Lifestyle brands will be there from Levis to New Era.

We predict:

One. Most brands will communicate that their brand is the most fashionable.

Two. Most brand design will be centred on validating that strategy by showing their models in a lifestyle portrayal representing the vanguard of fashion or trend evolution.

Three. Most brands will use third-party collaborations in their product design to deliver the notion of “Fashion and Trend Leadership”.

Four. In short, the brand and product design for Lifestyle brands in 2013/14 will be a sea of homogeneity. Homogeneity driven by a common strategy of how to best demonstrate “Fashion and Trend Leadership”

Five. We predict a similar level of homogeneity at the world’s biggest Outdoor Performance trade show, ISPO.

ISPO starts on February 3rd in Munich. Hundreds of Outdoor Performance brands will be there, from Nike to The North Face.

We predict:

Six. Most brands will communicate that their brand can best protect you from the Outdoors.

Seven. Most brand design will be centred on validating that strategy by showing their athlete conquering the Outdoors in some way.

Eight. Most brands will use third-party branded lamination technology in their product design to deliver “Protection”.

Nine. In short, the brand and product design for Outdoor Performance brands in 2013/14 will also be a sea of homogeneity. Homogeneity linked to a common strategy of how they can best “influence” the Outdoors.

Ten. At both fairs, brands will neglect the power that product design has to differentiate.

So how can product design transcend brand homogeneity?

In the case of British institution Doc Martens, Fresh found a brand that had a strong product identity and plenty of customers who felt affinity with it on that basis. However they were struggling because their designers, like the rest of the competition, were making “trend-driven products” for a “fashion-oriented” customer.

Bob Sheard recalls the project.

“They were designing something which they felt represented fashion but in doing so they were trying to chase the high street. It takes 18 months to bring product to the marketplace and you will never “out-fashion” stores such as Topman.”

“We told DMs that they needed to focus on more enduring trends rather than short term “fast fashion”. We advised them to concentrate on longer term cultural trends, provenance and quality.”

“We observed that in DMs case, the key was not to follow the market in adopting “lifestyle and fashion” trends. In fact, it was the exact opposite. Just create honest product and let your consumers create their own meaning.”

Having been a Creative Director at Converse, Bob understood this mechanism well.

“A pair of All Stars are a blank canvas, they get personalised and develop meaning through whoever puts them on and makes them their own. It’S the same as a Dr Martens boot ‚Äì if a copper wears them, they represent order. If a globalisation protester wears them they represent disorder. If a nationalist wears them they represent the far right, however if a socialist wears them they represent the left wing.”

At DMs the brand doesn’t give the product meaning, people do.

In the lifestyle sector DMs is the perfect embodiment of how product design more than brand design can differentiate.

At ISPO there will be another FreshBritain client who above all others will differentiate via product design.

Whilst the Outdoor Performance sector will continue to attempt to “Conquer the Outdoors”, in the case of the enigmatic brand Arc’teryx, their power resides in their ability to design a product that is “Inspired” by the Outdoors, not designed to “Influence” it.

But that is another story….”

– Hypebeast